Qualitative Projects

Qualitative Research is based on a scientific method of investigating cultures and people, known as Ethnography. In market research, it is most easily recognised in the form of a focus group.

After collective decades of work in market research, our researchers still rely on Qualitative methods to get to the heart of an issue.

We employ observational, projective and psychological techniques, and can provide analysis and mapping of different variables, such as markets, consumer motivation, and buying decision processes. When talking about your product or service in detail, seeing a real person give an honest answer is truly priceless.

Focus groups can be good PR. They can certainly be bad PR. Holding a focus group with 6 of your potential customers is an opportunity to leave a good impression. Our groups are memorable, interesting, and most of all, fruitful. With stimulating settings, and bonding activities, at Not Far From The Tree, we strive to get every last drop of insight from our respondents.